Friday 19 July 2013

What Happend to Hockey Fans After the NHL Lockout?


In this All Habs piece, I used some sociology to assess why the fans, after they expressed so much anger, were so quick to return to hockey after the NHL lockout came to an end. To help me sort this out, I interviewed sociologist Matt Loveland (LeMoyne College) and two mega hockey fans, Roy MacGregor (Globe and Mail) and Bruce Dinsmore (Montreal actor and organizer of a fan boycott against the NHL). This piece helps to show why that mainstream reports of fan disillusionment with the NHL were highly exaggerated.

Reconcilable Differences! The Return of the Fans to the NHL
 
By Avi Goldberg 

As we roll to the trade deadline of this shortened hockey season, it’s hard to believe that only months ago many of us were cursing the NHL and the players for depriving us of our game. We can easily recall the anger we felt during the lockout, but we may blush as we admit just how easily we let it evaporate when the action returned. Following-up on the effects of the lockout on the fans, I have gone to two known lovers of hockey and to one expert in human behaviour. At the risk of opening old wounds, I use their views to help make sense of how fan bitterness appears to have been forgotten so soon after the lockout came to an end.

You can continue to read the piece in its entirety here.

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